What made this challenge different from our previous guides for TMNT was that the creation of this movie was taking place as we were creating the guide. Radical! This required us to work up assets from rough concepts with no final visuals of the heroes in a half shell. These were dropped in much later.

We also produced a bodacious range of trend focused, fashion kits. Giving the end user more styles and variety like this 'Can't Beat The Street' kit that was inspired by the awesome graffiti used in the Mutant Mayhem movie.

This Teenage Mutant Ninja Turtles style guide is filled with all-out mutant mayhem! Unleash

your Turtle Power with futuristic fashions, get a slice of the action with extra cheesy illustrations,

and hit the street with graffiti-style graphics.

The creative essence and guiding principles for this style guide were high-stakes and mutated action! Blended with humor, heroism, brotherhood and family. Far-out!