TMNT Mutant Mayhem
Creating the Teenage Mutant Ninja Turtles - Mutant Mayhem movie style guide for its first cinema release.
Cowabunga! After years of perfecting our ninja design skills on the hugely successful TMNT animation series we were stoked when the brief for the Teenage Mutant Ninja Turtles - Mutant Mayhem movie came in. Paramount needed us to "totally tap into your trend expertise dudes" while staying authentic to the new movie aesthetic.
What made this challenge different from our previous guides for TMNT was that the creation of this movie was taking place as we were creating the guide. Radical! This required us to work up assets from rough concepts with no final visuals of the heroes in a half shell. These were dropped in much later.
We also produced a bodacious range of trend focused, fashion kits. Giving the end user more styles and variety like this 'Can't Beat The Street' kit that was inspired by the awesome graffiti used in the Mutant Mayhem movie.
This Teenage Mutant Ninja Turtles style guide is filled with all-out mutant mayhem! Unleash
your Turtle Power with futuristic fashions, get a slice of the action with extra cheesy illustrations,
and hit the street with graffiti-style graphics.
Individual character designs were included for fans to show support for their favourite hero in a half shell.
The creative essence and guiding principles for this style guide were high-stakes and mutated action! Blended with humor, heroism, brotherhood and family. Far-out!
TMNT Mutant Mayhem was totally bodacious at the box office and in consumer products. We have continued to develop new fashion kits including seasonal and holiday options. So watch this space for more totally tubular Teenage Mutant Ninja Turtles style guides and fashion kits.