Mixing modular graphics with both flat fashion cads and inspirational lifestyle photography gave the NFL the best opportunity to inspire their licensees. We were keen to lead by example and re-purpose our designs on each product for maximum inspiration. There is something for everyone!

We have a proven track record in both the world of sport and brand extension. Our design team used their knowledge, experience and passion for the game to create something truly unique for the NFL.

This is just the beginning, with a successful launch our plan is to develop a strategy across retail that taps into fashion trends like no other national sports brand has done before. Helping build the brand in the UK and Europe and developing a strong retail foundation.

We created on trend, vector apparel silhouettes that give licensees lots of options. They can use the design asset, pull direct from the silhouettes, or utilise the inspiring product mock ups and tool kit to create their own designs. The result was a compelling and flexible toolkit that was on-trend, authentic and reflective of the NFL brand.