Inspire and create a fashion forward, modular graphics tool kit for all National Football League teams and the NFL brand.
Using our trend forecasting and licensing knowledge we developed three distinct sections:
• SUPER STRIPES
• PATTERN PERSPECTIVE
• ICONIC COLLAGE
Each section and design has been made to be fully modular. The designs are layered for flexibility, so licensees can repurpose each design to fit any licensed product in a variety of new and creative ways which are demonstrated throughout the look book.
Mixing modular graphics with both flat fashion cads and inspirational lifestyle photography gave the NFL the best opportunity to inspire their licensees. We were keen to lead by example and re-purpose our designs on each product for maximum inspiration. There is something for everyone!
We have a proven track record in both the world of sport and brand extension. Our design team used their knowledge, experience and passion for the game to create something truly unique for the NFL.
This is just the beginning, with a successful launch our plan is to develop a strategy across retail that taps into fashion trends like no other national sports brand has done before. Helping build the brand in the UK and Europe and developing a strong retail foundation.
Our designs have been created so licensees can switch between clubs easily while maintaining the integrity of the design style.
We created on trend, vector apparel silhouettes that give licensees lots of options. They can use the design asset, pull direct from the silhouettes, or utilise the inspiring product mock ups and tool kit to create their own designs. The result was a compelling and flexible toolkit that was on-trend, authentic and reflective of the NFL brand.
Initial feedback is very positive, and we have high hopes for this tool kit. We hope the fans of this sporting powerhouse agree!